Lafz by Generic Bytes
Privacy Policy
This policy explains what Lafz collects, why, who it is shared with and the choices you have. Lafz is made by Generic Bytes ("we", "us").
The short version
- You can play without an account. As a guest, your games and stats stay on your phone.
- If you sign in, we back up your stats, finished daily puzzles and hints so you can use them on another phone.
- Ads are shown through Google AdMob. Where the law requires it, you choose whether they can be personalised.
- We never sell your personal information and never see your payment card details.
- You can delete your account and data at any time. Here's how.
1What we collect
Lafz collects as little as it needs to run the game, show ads and keep the app working.
| Data | Examples | Why we use it | When |
|---|---|---|---|
| Gameplay data | Guesses, results, streaks, statistics, settings, hint balance | To run the game and save your progress | Always. Stored on your device |
| Account details | Email address, display name, sign-in method (Google, Apple, Facebook or email) | To sign you in and back up your progress | Only if you sign in |
| Cloud backup | Statistics, streaks, finished daily puzzles, hint balance | To restore and sync progress across phones | Only if you sign in |
| Identifiers | Firebase installation ID, an anonymous user ID, advertising ID | Analytics, showing ads, preventing fraud | Always; the advertising ID only where you allow it |
| Usage events | Puzzles started and finished, hints used, ads shown, screens opened | To improve the game and balance difficulty | Always |
| Crash reports | Device model, OS version, app version, error details | To find and fix bugs | When the app crashes or hits an error |
| Purchase records | Product bought, price, store transaction ID | To deliver and restore purchases | When you buy something |
| Messages to us | Your email address and what you write | To answer support and deletion requests | When you contact us |
We do not collect your precise location, contacts, photos, camera, microphone or payment card details. Daily reminders are scheduled on your phone; their content is not sent to us.
2How we use it
- Run the game: daily and endless puzzles, hints, streaks and statistics.
- Keep your progress safe and in sync if you sign in.
- Deliver purchases and restore them on a new phone.
- Show ads that keep Lafz free, and limit how often they appear.
- Understand which features are used, balance puzzle difficulty and fix crashes.
- Prevent fraud and abuse, such as fake purchases.
- Answer your messages and handle deletion requests.
Where the law requires a legal basis (for example GDPR in the EU and UK), we rely on performing our agreement with you (running the game and your account), your consent (personalised ads, notifications) and our legitimate interests (security, analytics and improving the game).
3Ads and your choices
- Lafz shows ads through Google AdMob. Ads never appear while you are typing a guess.
- In the EEA, the UK, Switzerland and other places where consent is required, you are asked on first launch whether ads may be personalised. If you say no, you still see ads, but they are not based on your activity.
- On iPhone, Lafz asks permission before using your device's advertising identifier (App Tracking Transparency).
- You can change your ad choice at any time in Settings › Privacy options. On Android you can also reset or delete your advertising ID in your phone's settings.
- Buying Remove Ads turns off interstitial and banner ads. Rewarded videos stay available if you choose to watch one for a hint.
5Guests and accounts
You can play without an account. As a guest, your games and statistics are stored only on your phone, linked to an anonymous ID. If you delete the app, guest progress is gone.
If you sign in, your statistics, streaks, finished daily puzzles and hint balance are backed up to your account so you can use them on another phone. Endless rounds are not backed up. You can turn cloud sync off in Settings › Account.
6Where data is stored
Our service providers store and process data on servers in the United States and other countries. Where data leaves your country, we rely on safeguards such as the European Commission's Standard Contractual Clauses that these providers offer.
7How long we keep data
| Data | How long we keep it |
|---|---|
| Data on your device | Until you delete the app or clear its storage |
| Account and cloud backup | Until you delete your account; removed from our systems within 30 days |
| Analytics events | Up to 14 months |
| Crash reports | Up to 90 days |
| Purchase records | As long as tax and accounting law requires (held by the app stores and RevenueCat) |
| Support and deletion emails | Up to 24 months after the conversation ends |
8Your rights
- See and download your data: Settings › Account › Download my data.
- Delete your account and data: in the app, or by email. See Delete your account.
- Correct your details: change your display name and email in Settings › Account.
- Withdraw consent: change ad choices in Settings › Privacy options and turn off reminders in Settings.
- Ask us anything about your data: email [email protected]. We reply within 30 days.
Depending on where you live (for example under GDPR, UK GDPR or US state laws such as the CCPA), you may also have the right to object to or restrict some processing and to complain to your local data protection authority. We will not treat you differently for using these rights.
9Children
Lafz is a general-audience game and is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has given us personal information, contact us and we will delete it.
10Security
Data is encrypted in transit. Cloud data is protected by access rules that let each account read and write only its own data. No system is perfectly secure, but we work to protect your information and fix problems quickly.
11Changes to this policy
If we change this policy, we will update the date at the top. If a change is significant, we will also tell you in the app before it takes effect.
12Contact us
Generic Bytes, Lahore, Pakistan
Email: [email protected]
Website: genericbytes.com